Overview
Impressions by Post
Followers Gained
Reactions & Reposts
Reactions
Reposts
Video Viewer Demographics
Apr 26 video · by job title
Salesperson9.5%
Software Developer6.3%
HR Specialist2.7%
Accountant2.5%
Marketing Specialist2.4%
Posts tracked
Apr 26For real estate sales professionals ready for moreVideo
Apr 28Q1 target. Hit.Carousel
Apr 29Nawy Voices — The bar set by someone who engages with talent dailyAmbassador
Insights & Recommendations
EB
Ambassador content converts followers 22x better per reach
Nawy Voices (Apr 29) achieved a 0.54% follow rate — 15 followers from 2,769 reached. The video (Apr 26) achieved 0.025% — 3 from 11,767. Ambassador posts now account for 79% of all campaign followers gained (15 of 19) from just 14% of total reach.
ActionScale ambassador posts to 2x per week. Prioritise active Property Consultants and team leads sharing personal trajectory stories, not polished brand copy.
Content
Video hook isn't retaining — 10s avg watch time signals immediate drop-off
Apr 26 video reached 11,767 members and drew 5,254 views, but average watch time is only 10s. The opener "For real estate sales professionals ready for more" is too generic to stop scroll in a competitive feed.
ActionLead with a specific, provocative claim: 'Most agents close 30% less than they should — here's why.' Test a visual cold open with no intro branding.
ContentMarketing
Achievement content drives strongest virality — but every post is missing a follow CTA
Q1 Target. Hit. earned 21 reposts and 8 comments on 5,561 reach. But only 1 follower was gained despite 58 reactions. None of the 3 posts included an explicit follow CTA.
ActionAdd to every post: 'Follow Nawy for weekly real estate career insights.' Especially critical on high-virality content where amplification is already happening.
Marketing
Video is the reach engine — structure the weekly cadence around it
Video reached 11,767 vs carousel's 5,561 and ambassador's 2,769 — 4x the ambassador format. Carousel's 44.6% eng rate is inflated by page-swipes and is not a direct comparator.
ActionWeekly rhythm: Video Monday (reach), Carousel mid-week (engagement depth), Ambassador end-of-week (follow conversion).
EB
Target audience is actively in the feed — Salesperson is #1 viewer demographic
Video demographics confirm the primary hire persona is watching: Salesperson at 9.5%. Software Developers at 6.3% indicate career-shifter potential. HR Specialists at 2.7% are internal amplifiers.
ActionMaintain current targeting. Add 'experienced sales agent' and 'career-shifter' language in captions to reinforce algorithmic persona matching.
Data Table
| Date | Caption | Type | Impr. | Reach | Eng% | Clicks | CTR% | React. | Comm. | Reposts | +Followers | Page Views |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 26 | For real estate sales professionals ready for more | Video | 16,568 | 11,767 | 6.6% | 1,019 | 6.2% | 56 | 0 | 11 | 3 | 118 |
| Apr 28 | Q1 target. Hit. | Carousel | 8,136 | 5,561 | 44.6%* | 3,544 | 43.6% | 58 | 8 | 21 | 1 | 70 |
| Apr 29 | Nawy Voices — The bar set by someone who engages with talent daily | Ambassador | 4,319 | 2,769 | 9.8% | 380 | 8.8% | 31 | 3 | 8 | 15 | 24 |